With over 20 years experience in luxury retail, Sarah Logan founded Serafina Designs in 2020 to bring her passion for timeless, bespoke jewellery to life. Drawing inspiration from the strong, influential women in her life, Sarah creates elegant, handcrafted pieces designed to last a lifetime.

 

Her background includes working with prestigious names such as Georg Jensen and diamond wholesaler GP Israel, where she developed a deep understanding of diamonds and gemstones, as well as a refined eye for detail and craftsmanship.

 

At the heart of Serafina Designs is Sarah's commitment to connection-with her clients and the stories behind each piece. She is dedicated to offering a highly personalised concierge service, ensuring every customer feels seen, understood and celebrated.

 

Sarah continues to grow her business with the vision of making luxury personal,meaningful and enduring.